Wednesday, July 1, 2009

Field Trip / Fall Preview

Did you know.... Verabelle t-shirts are coming soon!

Heather and I just got back from American Apparel where we finalized the color selection for the first batch of Verabelle t-shirts! This was a fun little field trip. We grabbed up a slew of hues from the racks and Heather modeled back-to-back colors for each fall animal while I considered color combos from the laptop. Each of the fall animals (There are 5, introductions coming soon!) has one main color and one secondary color to be offered later. We're starting out with just regular cotton t-shirts but will expand to other styles soon. 

Considering colors for Mack the Mallard. What goes with his feathers the best?

As Verabelle intern, Heather often gets the job of model-for-a-day!

We're nearing the end of the prep phase for screen printing - getting the animals digitally fluffed and brushed to be in tip-top shape for their fall debut. I can't even begin to tell you all the snags we've hit along the way in moving from the handmade vintage line into the screen printing phase. Apparently what I am attempting hasn't quite been done before... Let's hope it works, then!

This is a very exciting time, though. T-shirts mean spreading the Verabelle name and message much further. I will be able to do things with the t-shirts that I would never be able to do with the vintage line (and visa versa). I feel that the vintage clothing and the screen printed shirts are a perfect compliment to one another. Where the vintage pieces have limited availability, take much more time to refashion by hand and require care as your own personal, wearable art-piece, the t-shirts will be readily available; they'll be easy for me to get to you, easy for your pocketbook and machine-washable! One is original, one-of-a-kind, and very special; the other is easy, breezy, every-day wear.

Start looking for the Mack the Mallard, Roscoe the Raccoon, Baird the Bluebird, Sonia the Squirrel, and yes, of course, Odetta the Owl in mid August!

The final fall line-up!

1 comment:

  1. This is very exciting. American Apparel has good quality clothing and a great selection of colors. I can't wait to see what they look like.